/ CORE VALUES
Our corporate values are not abstract, but are lived by us.
THINK CUSTOMER FIRST
Every measure, every plan and every project is aimed first and foremost at you, our customer. We see the world through your eyes.
NEVER SETTLE / CHALLENGE THE STATUS QUO
What was true yesterday is not necessarily true today. At Ashcroft, we challenge each other to never be indifferent, to keep improving ourselves and the company.
RESPECT EACH OTHER
We celebrate our diversity, share our ideas and intensify our collective thinking. We act and discuss in mutual respect and thus find better solutions.
THINK BEYOND BORDERS
Across geographical borders. Beyond the factory. Beyond your own area of responsibility. Beyond the personal comfort zone.
WIN AS A TEAM
The common goal is more important to us than our own.